TIA Membership BrochureThe Tortilla Industry and you : A partnership for success
Find out how your competition and colleagues benefit from TIA:
- “To be recognized as part of the industry…”
- “Product knowledge and training…”
- “The seminars are valuable…”
- “Trade leads…”
- “The big value is the communication link to manufacturers and suppliers…”
- “Access to other members…”
An introduction to the Tortilla Industry Association (TIA)
The Tortilla Industry Association (TIA) was created in 1990 to serve the tortilla industry – the fastest growing segment of the baking industry.
As the internationally recognized representative for companies in the tortilla industry, TIA’s mission is:
“To assist member companies, and the industry as a whole, in efficient growth and development, and to promote the consumption of tortillas and related food products.”
Current TIA membership includes a diverse group of tortilla manufacturers, industry suppliers, distributors and companies with interests in the tortilla industry from around the world. TIA offers small and large organizations an affordable opportunity to access comprehensive marketing, research and networking tools, including, for our supplier members, a database of more than 750 tortilla producers worldwide.
TIA assists tortilla industry companies to grow through effective management and marketing techniques. The association also addresses regulation and quality control, as well as distribution issues, and provides members with educational support through technical seminars, conventions, and market research.
TIA promotes the consumption of this traditional Mexican bread, specifically by raising awareness of alternative uses of tortillas in mainstream American fare.
TIA membership can help your organization stay on the cutting-edge of the growing tortilla industry by:
- Keeping you up-to-date on the latest industry information, market research, technical research and government affairs that affect your company
- Establishing business connections that help you operate your company more effectively
- Providing you with added promotional opportunities through public relations outreach and the TIA online presence
- TIA offers you the ability to expand your reach, your resources and your business success
Association benefits far outweigh membership costs given TIA’s ability to maximize the resources of its many members.
To reduce your expenses
- INSURANCE & RISK MANAGEMENTAnnouncing a new relationship – TIA is teaming up with Nationwide® to help
protect our Member’s business with Nationwide’s wide range of insurance and
risk management solutions. You’ll benefit from the guidance and support of
a company that knows food processing and has been strong and stable for
more than 90 years.
- FREIGHT, TIA is happy to announce a partnership with Allen Lund Company, who contracts with national carriers for such a volume of freight then passes savings on to you. You will receive a substantial discount on all inbound, outbound, or 3rd Party billed shipments where your company pays the freight charges. There are no minimum requirements. In addition, LMI fuel surcharges are 65% lower than most freight companies resulting in even greater savings. TIA can offer unmatched discounts and money-saving opportunities to tortilla industry companies. Once a member, you will save on valuable information, documents and services, such as:
- Equipment Leasing & Financing, TIA has partnered with Southern California Leasing Members can free up their cash by leasing instead of buying equipment, and our Leasing Partners have agreed to a combination of reduced fees, lower rates, and easier quicker approvals on leases from $5K to $5M.
- Truck & vehicle rental, when a TIA member needs additional trucks for a large order, or to fill in for a vehicle that is undergoing repairs, our T IA Partnership with Budget Truck & Car Rental will provide significant savings on all trucks from minivans to 25’ cargo trucks. Discounts also apply to car rental for business or vacation travel.
- Save on Corrugated Boxes, we understand that the cost of corrugated boxes is one of the important costs of running your operation. So TIA has partnered with Temple Inland, one of the country’s leading providers of corrugated boxes (please see article in the previous issue of TIA Newsletter) . How much can they save you? It depends on a lot of factors, just like with insurance quotes so please download it from the TIA website and print it then fax it. Or just call Mike at (804) 862-8209
- Advertising in TIA directory/buyers guide
- Link and exposure from our website
- Big discounts for exhibiting at TIA Convention
- Reduced costs for attending or exhibiting at TIA conventions and seminars
- Reduced costs when attending AIB conferences and seminars
- Research and marketing information
- TIA Web site, you can get multiple quotes on your shipments (Full Truck or Less Than Truckload) and pick the cheapest – while reducing fuel surcharges by 50% or more!
- The TIA web site can help you communicate to:
- Food Service Contacts
- Retail Buyers/Distribution Channels
- Association Members
- Trade and General Media
- Networking and Contacts, all TIA members gain substantially via networking and referrals available through TIA communications (especially inquiries from its Web site), events, trade shows and conferences.
- Web Site/Promoting Tortillas, TIA’s website is visited thousands of times per day by consumers interested in tortillas and by companies interested in the industry. And as a member, you can become a part of this site by directing TIA to hyperlink to your existing website.
- The website serves as a clearinghouse of information for those interested in learning more about TIA, its members, their services and the products they offer. .This information is especially useful for suppliers, restaurant chains and food service institutions.
- Technical Assistance
- TIA sponsors plant operations, production and formulation research through grants to outside organizations.
- TIA has an alliance with American Institute of Baking to provide hands-on training for tortilla production managers and line personnel.
Increasing consumption is one of TIA’s primary goals. Public relations is one of the most cost-effective and successful tools we use to get our message to the masses.
TIA uses public relations on a national basis to generate well-placed stories, segments and mentions in consumer and business print and electronic media. TIA’s efforts to promote product consumption results in millions of media impressions in newspapers and magazines throughout the U.S. every year.